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Where we build
before it's a service.

This is where we run experiments, prototype ideas, and explore technologies that aren't in any client brief yet. Some of this becomes a service. Some of it doesn't. All of it makes us better.

Lab is active · Last updated: May 2026

Active prototypes & R&D

[ IN PROGRESS ]

AI Onboarding Assistant

A conversational intake form that asks clients about their project, budget, and goals — and summarises findings for us before the first call.

OpenAI API React n8n
[ EXPLORING ]

WhatsApp Business Automation

Automated customer support and order notifications via WhatsApp API for Indian SMBs. Integrates with basic inventory spreadsheets.

WhatsApp Cloud API Python Webhook
[ SHIPPED ]

Performance Audit Tool

A lightweight script that runs Lighthouse checks and emails a formatted PDF report. We use it on every client project before handoff.

Node.js Lighthouse API Nodemailer
[ EXPLORING ]

Voice-First UI Prototype

Experimenting with Web Speech API to build a hands-free interface for a local logistics client. Very early stage.

Web Speech API Vanilla JS

Technologies we're exploring next

LangChain RAG Systems Edge Functions WebGL React Native Vector Databases Supabase Serverless Browser Use Automation

Insights & ideas

AI

Why most AI chatbots for small businesses fail

It's not the technology — it's the prompt design and the lack of fallback to a human.

Coming soon
Design

The 3-second rule: why your homepage hero matters more

You have 3 seconds before a visitor decides if you're credible. Here's what we've learned.

Coming soon
Business

Starting an agency in India in 2024: what we'd do differently

We shipped 4 real websites before telling anyone we existed. That was the right call.

Coming soon

We build in the open when we can.

Explore our repositories, open-source templates, and experimental codebases.